Baruch Ivcher Institute for Brain, Cognition & Technology

A multidisciplinary lab at Reichman University bridging neuroscience, technology and human experience founded and directed by Prof. Amir Amedi.

Lab LinkedIn Amir Amedi LinkedIn @amedi.lab

Featured Publications

About the Lab

Prof. Amir Amedi

Founder and Director of the Baruch Ivcher Institute, dedicated to pioneering research in brain plasticity, sensory substitution, and multisensory integration.

The Baruch Ivcher Institute for Brain, Cognition & Technology is a cutting-edge multidisciplinary research laboratory dedicated to understanding how the human brain processes information, adapts to novel experiences, and integrates technology-mediated interventions.

Our research explores the fascinating intersection of neuroscience and technology, investigating multisensory perception, sensory substitution systems, and hybrid approaches combining digital applications with pharmaceutical treatments to enhance cognitive function and brain plasticity.

We combine behavioral testing, advanced neuroimaging techniques, and innovative digital applications to advance our understanding of brain plasticity and develop practical interventions for cognitive enhancement and neurological health.

Research Focus

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Hybrid Digital–Drug Therapies

Combining cutting-edge digital applications with pharmaceutical interventions to optimize treatment outcomes for neurological and psychiatric conditions.

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Sensory Substitution & Multisensory Integration

Developing innovative systems that enable perception across sensory modalities, allowing individuals to perceive information through alternative sensory channels.

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Brain Plasticity in Vision and Hearing

Investigating how the brain reorganizes and adapts following sensory loss, revealing fundamental principles of neural flexibility and compensation mechanisms.

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Neurotechnology for Mental Health

Leveraging advanced technologies and neuroimaging to develop evidence-based interventions for depression, cognitive decline, and other mental health conditions.

Multisensory Ambisonic Room

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Advanced Research Space

Our cube-shaped research space features 97 line-array speakers and a professional sound studio with 12th-order ambisonic setup, delivering 360-degree immersive audio.

Capabilities include full-motion capturing, binaural recording, physiological monitoring (heart rate, GSR, breathing), and synchronized light projection.

We use this facility to study multisensory integration—vision, audition, touch, and movement—with concurrent fMRI brain imaging and spatial sound processing.

The Ruth and Meir Rosenthal Brain Imaging Center

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We collaborate with The Ruth and Meir Rosenthal Brain Imaging Center at the Bar-Ilan University's Brain Imaging Center (BCT Institute), which provides state-of-the-art neuroimaging capabilities including high-resolution fMRI and advanced brain mapping technologies. This partnership enables our team to conduct cutting-edge research on brain plasticity, sensory processing, and multisensory integration using the latest imaging methodologies.